ResourceIPO
Upstox Vs Groww Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “Upstox Vs Groww Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare upstox vs groww vs axisdirect on service, account opening charges and amc, compare upstox vs groww vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare Upstox vs Groww vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare Upstox vs Groww vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare Upstox vs Groww vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare Upstox vs Groww vs AxisDirect on Transaction Charges
- Account Features
- Compare Upstox vs Groww vs AxisDirect on Account Features
- Trading Platform
- Compare Upstox vs Groww vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare Upstox vs Groww vs AxisDirect on User Rating
- Investment Offerings
- Compare Upstox vs Groww vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare Upstox vs Groww vs AxisDirect on MTF
- API
- Compare Upstox vs Groww vs AxisDirect on API Details
- Customer Service Offered
- Compare Upstox vs Groww vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare Upstox vs Groww vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare Upstox vs Groww vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare Upstox vs Groww vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS
- Low-cost trading with Rs 20 maximum brokerage charged.
- Trade or invest in NSE and BSE listed stocks and F&O
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- High call and trade and auto-square off charges = Rs 75 per order
- 💹 Max ₹20 per Order Brokerage on All Trades
- 💹 Max ₹20 Brokerage per Order on All Trades
- Last Updated on Wed, May 20, 2026
Data Tables
| Segment |
Upstox |
Groww |
AxisDirect |
| Trading Account Opening Fees |
Promotion offer: Free |
Free |
Rs 999 |
| Trading AMC |
Free |
Free |
Free |
| Demat Account Opening Fees |
Free |
Free |
Free |
| Demat AMC |
Rs 300 Per annum (Free for 1st year) |
Free |
Rs 750 PA (Free for 1st year) |
| Provide DP Service |
Yes |
Yes |
Yes |
| Plan Types |
Upstox |
Groww |
AxisDirect |
| Multiple Plans |
No |
No |
Yes |
| Monthly Plans |
No |
No |
No |
| Yearly Plans |
No |
No |
No |
|
Upstox |
Groww |
AxisDirect |
| Account Opening Request |
Link to open account |
Link to open account |
|
| Transaction Charges Compare |
Upstox |
Groww |
AxisDirect |
| Equity Delivery |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Intraday |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Futures |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
| Equity Options |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
| Currency Options |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
| Commodity |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges |
Complete Brokerage Plans for upstox |
Complete Brokerage Plans for groww |
Complete Brokerage Plans for axisdirect |
| Account Features Compare |
Upstox |
Groww |
AxisDirect |
| 3 in 1 Account |
Yes |
No |
Yes |
| Charting |
Yes |
Yes |
Yes |
| Algo Trading |
Yes |
No |
No |
| SMS Alerts |
Yes |
No |
Yes |
| Online Demo |
Yes |
No |
Yes |
| Online Portfolio |
Yes |
Yes |
Yes |
| Margin Trading Funding Available |
Yes |
Yes |
Yes |
| Combined Ledger for Equity and Commodity |
Yes |
Yes |
Yes |
| Intraday Square-off Time |
3:15PM |
3:10 PM |
2:45 PM |
| NRI Trading |
No |
No |
Yes |
| Other Features |
NIL |
NIL |
NIL |
| Trading Platform Compare |
Upstox |
Groww |
AxisDirect |
| Web Trading Platform |
Yes |
Yes |
Yes |
| Web Trading Detail |
https://pro.upstox.com/ |
Yes |
https://login.axisdirect.in/ |
| Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
| Mobile Trading |
Yes |
Yes |
Yes |
| Mobile Trading App |
Upstox |
Groww App |
AxisDirect Ring Mobile App |
| Mobile Trading App Demo |
Upstox |
Groww App |
AxisDirect Ring Mobile App |
| Android Mobile App |
Yes |
Yes |
Yes |
| Android App Download |
Android Upstox Download |
Android Groww App Download |
Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) |
Yes |
Yes |
Yes |
| iOS App Download |
iOS Upstox Download |
iOS Groww App Download |
iOS AxisDirect Ring Mobile App Download |
| Android Tablet App |
Yes |
Yes |
Yes |
| iPad App (IOS) |
Yes |
Yes |
Yes |
| Trading Software Charges |
Free |
Free |
Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator |
Equity Intraday and Delivery Brokerage Calculator for Upstox |
Equity Intraday and Delivery Brokerage Calculator for Groww |
Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator |
Futures Brokerage Calculator for Upstox |
Futures Brokerage Calculator for Groww |
Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator |
Option Brokerage Calculator for Upstox |
Option Brokerage Calculator for Groww |
Option Brokerage Calculator for AxisDirect |
| Detail |
Detail on Trading Platforms for Upstox |
Detail on Trading Platforms for Groww |
Detail on Trading Platforms for AxisDirect |
|
Upstox |
Groww |
AxisDirect |
|
17 Customer reviews Rate |
14 Customer reviews Rate |
20 Customer reviews Rate |
| Fees Ratings |
3.6 |
4.2 |
0.8 |
| Trading Brokerage Rating |
3.5 |
3.6 |
0.6 |
| Trading Platform Usability |
3.5 |
3.9 |
0.9 |
| Customer Service Ratings |
3.3 |
3.4 |
0.8 |
| Overall Rating |
3.4 |
4.0 |
0.7 |
| Broker Rating |
Upstox is Rated 3.4 / 5 based on 17 customer reviews |
Groww is Rated 4.0 / 5 based on 14 customer reviews |
AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare |
Upstox |
Groww |
AxisDirect |
| Equity Cash and F&O |
Yes |
Yes |
Yes |
| Currency Derivatives |
Yes |
No |
Yes |
| Commodity |
Yes |
Yes |
Yes |
| Online IPO Application |
Yes |
Yes |
Yes |
| Mutual Funds |
Yes |
Yes |
Yes |
| Bonds / NCD |
No |
No |
Yes |
| ETF |
Yes |
Yes |
Yes |
| Banking |
No |
No |
Yes |
| Insurance |
No |
No |
Yes |
| Forex |
No |
No |
No |
| MF SIP Investment |
Yes |
Yes |
Yes |
| Equity SIP Investment |
Yes |
Yes |
Yes |
| PMS Service |
No |
No |
No |
| Other Investment Options |
NPS |
NIL |
NIL |
| MTF Compare |
Upstox |
Groww |
AxisDirect |
| MTF Leverage |
Upto 4x leverage |
Upto 4x leverage with MTF |
– |
| MTF Interest Rate |
₹20/day for every ₹40,000 – ₹50,000 (Varies by plan) |
0.041% per day (14.95% per annum) |
– |
| MTF Segment |
Equity Delivery (NSE and BSE) |
Equity Delivery |
– |
| MTF Pledge Charges |
₹20 per ISIN |
₹20 per order |
– |
| MTF Unpledged Charges |
₹20 per ISIN |
₹20 per order |
– |
| Maximum MTF Funding |
Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding |
NA |
– |
| API Compare |
Upstox |
Groww |
AxisDirect |
| API Type |
Market Data API (REST/WebSocket) Historical Data API Trading API (Order |
Trading APIs Portfolio API Ordering API Live Data API Smart Order API Historical Data APIs |
– |
| API Charges |
Free |
₹499/month |
– |
| Customer Service Compare |
Upstox |
Groww |
AxisDirect |
| 24/7 Customer Service |
No |
No |
No |
| Email Support |
Yes |
Yes |
Yes |
| Online Live Chat |
Yes |
Yes |
Yes |
| Phone Support |
Yes |
Yes |
Yes |
| Toll Free Number |
No |
No |
Yes |
| Through Branches |
Yes |
No |
Yes |
| Customer Care Number |
+91 22 6130 9999 |
9108800604 |
022-61480808 |
| Account Opening Process |
Online/Paperless |
Online |
Online |
| Customer Support Email |
[email protected] |
[email protected] |
[email protected] |
| Knowledge Center/Education |
https://upstox.com/help-center/ |
https://groww.in/digest |
https://simplehai.axisdirect.in/learn/overview |
| Head Office Address |
Upstox Corporate OfficeSunshine Tower,30th Floor,Senapati Bapat Marg,Dadar (W),Mumbai – 400 013 |
Groww Head Office 1st Floor, Proms Complex, SBI Colony, 1 A Koramangala, 560034 |
Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website |
https://upstox.com/ |
https://groww.in/ |
https://simplehai.axisdirect.in |
|
Upstox |
Groww |
AxisDirect |
| Research Mutual Funds |
No |
No |
Yes |
| Research Equity Reports |
No |
No |
Yes |
| Research ETF |
No |
No |
Yes |
| Daily Market Report |
No |
No |
Yes |
| Free Tips |
No |
No |
Yes |
| Quarterly Result Analysis |
No |
No |
Yes |
| News Alerts |
No |
No |
Yes |
|
Upstox |
Groww |
AxisDirect |
| DP Source |
CDSL |
CDSL |
CDSL |
| DP ID |
81800 |
88700 |
49200 |
| Demat Account Annual Maintenance Charges(AMC) |
₹300 PA |
Zero |
₹500 pa |
| Advance Deposit |
NIL |
Nil |
Nil |
| Statutory charges |
Nil |
Legal Charges |
Nil |
| Transaction Charges on Debit (Per ISIN) |
₹13 + ₹5.50 CDSL charges |
₹8 + ₹5.50 CDSL charges |
₹10 |
| Demat |
₹20 + ₹50 courier charges |
₹150 per certificate + courier charges |
₹3 per certificate |
| Remat |
₹100 for every hundred securities or ₹25 per certificate (whichever is higher) |
₹150 per certificate + courier charges |
₹10 for every hundred securities (Min ₹10) |
| Pledge Creation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + Rs. 12 per request (CDSL Charges) |
₹25 |
| Pledge Creation Confirmation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + Rs. 12 per request (CDSL Charges) |
₹25 |
| Pledge Closure |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + Rs. 12 per request (CDSL Charges) |
₹25 |
| Pledge Closure Confirmation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + Rs. 12 per request (CDSL Charges) |
₹25 |
| Pledge Invocation |
0.05% of the transaction value (Min ₹50) |
₹20 + Rs. 12 per request (CDSL Charges) |
Nil |
| Failed Instruction Charges |
₹50 |
₹50 |
Nil |
| Other Charges |
Nil |
Nil |
Nil |
|
Upstox |
Groww |
AxisDirect |
| Likes |
Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS Competitive and transparent brokerage charges along with free account opening services. Advanced trading platforms, suitable for both new investors and professional traders. Easy and paperless account opening with basic KYC documents required Charting, host of analytical tools, real-time market alerts, and fast order execution for speed and reliability Detail Review… |
Easy onboarding process Low-cost trading with Rs 20 maximum brokerage charged. Trade or invest in NSE and BSE listed stocks and F&O Zero platform fee to use Groww app Get instant and flexible loans on Groww GTT order, basket order, and stop-loss order Buy with upto 4x leverage with Margin Trading Funding (MTF) Detail Review… |
Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes |
Delivery trading is not free, check free equity delivery brokers. NRI Trading not available, Check best NRI brokers. No intraday trading tips, investment recommendations, research, and advisory services. Some users reported technical glitches and bugs certain times. High call and trade and auto-square off charges = Rs 75 per order Detail Review… |
No NRI Trading No intraday tips, calls, research & advisory Does not provide desktop exe based platform. No customer helpline number Groww is not onboarding new users for US trading account. Detail Review… |
High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo |
🔵 Current Offer from Upstox for InvestorGain Visitors: 🆓 Free Upstox Demat & Trading Account 📭 No AMC for the 1st Year 💹 Max ₹20 per Order Brokerage on All Trades 🌱 Free Mutual Funds & IPO Investment 🚀 Open Instant Free Upstox Account Now! |
🎁 Current Offer from Groww for InvestorGain Visitors: ✅ Free Groww Demat & Trading Account 📭 Zero Demat AMC for Lifetime 💹 Max ₹20 Brokerage per Order on All Trades 🌱 Free Mutual Funds & IPO Investments 🚀 Open Instant Groww Account Now! |
|
|
Open Upstox Account Now |
Open Groww Account Now |
|
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