ResourceIPO
Upstox Vs Alice Blue Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “Upstox Vs Alice Blue Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare upstox vs alice blue vs axisdirect on service, account opening charges and amc, compare upstox vs alice blue vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare Upstox vs Alice Blue vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare Upstox vs Alice Blue vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare Upstox vs Alice Blue vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare Upstox vs Alice Blue vs AxisDirect on Transaction Charges
- Account Features
- Compare Upstox vs Alice Blue vs AxisDirect on Account Features
- Trading Platform
- Compare Upstox vs Alice Blue vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare Upstox vs Alice Blue vs AxisDirect on User Rating
- Investment Offerings
- Compare Upstox vs Alice Blue vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare Upstox vs Alice Blue vs AxisDirect on MTF
- API
- Compare Upstox vs Alice Blue vs AxisDirect on API Details
- Customer Service Offered
- Compare Upstox vs Alice Blue vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare Upstox vs Alice Blue vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare Upstox vs Alice Blue vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare Upstox vs Alice Blue vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- High call and trade and auto-square off charges = Rs 75 per order
- 💹 Max ₹20 per Order Brokerage on All Trades
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Wed, May 20, 2026
Data Tables
| Segment |
Upstox |
Alice Blue |
AxisDirect |
| Trading Account Opening Fees |
Promotion offer: Free |
Free |
Rs 999 |
| Trading AMC |
Free |
Free |
Free |
| Demat Account Opening Fees |
Free |
Free |
Free |
| Demat AMC |
Rs 300 Per annum (Free for 1st year) |
Free |
Rs 750 PA (Free for 1st year) |
| Provide DP Service |
Yes |
Yes |
Yes |
| Plan Types |
Upstox |
Alice Blue |
AxisDirect |
| Multiple Plans |
No |
No |
Yes |
| Monthly Plans |
No |
No |
No |
| Yearly Plans |
No |
No |
No |
|
Upstox |
Alice Blue |
AxisDirect |
| Account Opening Request |
Link to open account |
|
|
| Transaction Charges Compare |
Upstox |
Alice Blue |
AxisDirect |
| Equity Delivery |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Intraday |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Futures |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
| Equity Options |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
| Currency Options |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
| Commodity |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges |
Complete Brokerage Plans for upstox |
Complete Brokerage Plans for alice-blue |
Complete Brokerage Plans for axisdirect |
| Account Features Compare |
Upstox |
Alice Blue |
AxisDirect |
| 3 in 1 Account |
Yes |
No |
Yes |
| Charting |
Yes |
Yes |
Yes |
| Algo Trading |
Yes |
Yes |
No |
| SMS Alerts |
Yes |
No |
Yes |
| Online Demo |
Yes |
No |
Yes |
| Online Portfolio |
Yes |
Yes |
Yes |
| Margin Trading Funding Available |
Yes |
No |
Yes |
| Combined Ledger for Equity and Commodity |
Yes |
Yes |
Yes |
| Intraday Square-off Time |
3:15PM |
3:15 PM |
2:45 PM |
| NRI Trading |
No |
Yes |
Yes |
| Other Features |
NIL |
NIL |
NIL |
| Trading Platform Compare |
Upstox |
Alice Blue |
AxisDirect |
| Web Trading Platform |
Yes |
Yes |
Yes |
| Web Trading Detail |
https://pro.upstox.com/ |
ANT Web |
https://login.axisdirect.in/ |
| Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
| Mobile Trading |
Yes |
Yes |
Yes |
| Mobile Trading App |
Upstox |
ANT Mobi |
AxisDirect Ring Mobile App |
| Mobile Trading App Demo |
Upstox |
ANT Mobi |
AxisDirect Ring Mobile App |
| Android Mobile App |
Yes |
Yes |
Yes |
| Android App Download |
Android Upstox Download |
Android ANT Mobi Download |
Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) |
Yes |
Yes |
Yes |
| iOS App Download |
iOS Upstox Download |
iOS ANT Mobi Download |
iOS AxisDirect Ring Mobile App Download |
| Android Tablet App |
Yes |
Yes |
Yes |
| iPad App (IOS) |
Yes |
Yes |
Yes |
| Trading Software Charges |
Free |
Free |
Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator |
Equity Intraday and Delivery Brokerage Calculator for Upstox |
Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator |
Futures Brokerage Calculator for Upstox |
Futures Brokerage Calculator for Alice Blue |
Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator |
Option Brokerage Calculator for Upstox |
Option Brokerage Calculator for Alice Blue |
Option Brokerage Calculator for AxisDirect |
| Detail |
Detail on Trading Platforms for Upstox |
Detail on Trading Platforms for Alice Blue |
Detail on Trading Platforms for AxisDirect |
|
Upstox |
Alice Blue |
AxisDirect |
|
17 Customer reviews Rate |
20 Customer reviews Rate |
20 Customer reviews Rate |
| Fees Ratings |
3.6 |
1.1 |
0.8 |
| Trading Brokerage Rating |
3.5 |
1.4 |
0.6 |
| Trading Platform Usability |
3.5 |
0.9 |
0.9 |
| Customer Service Ratings |
3.3 |
1.1 |
0.8 |
| Overall Rating |
3.4 |
0.8 |
0.7 |
| Broker Rating |
Upstox is Rated 3.4 / 5 based on 17 customer reviews |
Alice Blue is Rated 0.8 / 5 based on 20 customer reviews |
AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare |
Upstox |
Alice Blue |
AxisDirect |
| Equity Cash and F&O |
Yes |
Yes |
Yes |
| Currency Derivatives |
Yes |
Yes |
Yes |
| Commodity |
Yes |
Yes |
Yes |
| Online IPO Application |
Yes |
Yes |
Yes |
| Mutual Funds |
Yes |
Yes |
Yes |
| Bonds / NCD |
No |
Yes |
Yes |
| ETF |
Yes |
Yes |
Yes |
| Banking |
No |
No |
Yes |
| Insurance |
No |
No |
Yes |
| Forex |
No |
No |
No |
| MF SIP Investment |
Yes |
Yes |
Yes |
| Equity SIP Investment |
Yes |
Yes |
Yes |
| PMS Service |
No |
No |
No |
| Other Investment Options |
NPS |
NIL |
NIL |
| MTF Compare |
Upstox |
Alice Blue |
AxisDirect |
| MTF Leverage |
Upto 4x leverage |
– |
– |
| MTF Interest Rate |
₹20/day for every ₹40,000 – ₹50,000 (Varies by plan) |
– |
– |
| MTF Segment |
Equity Delivery (NSE and BSE) |
– |
– |
| MTF Pledge Charges |
₹20 per ISIN |
– |
– |
| MTF Unpledged Charges |
₹20 per ISIN |
– |
– |
| Maximum MTF Funding |
Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding |
– |
– |
| API Compare |
Upstox |
Alice Blue |
AxisDirect |
| API Type |
Market Data API (REST/WebSocket) Historical Data API Trading API (Order |
Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
– |
| API Charges |
Free |
Free |
– |
| Customer Service Compare |
Upstox |
Alice Blue |
AxisDirect |
| 24/7 Customer Service |
No |
No |
No |
| Email Support |
Yes |
No |
Yes |
| Online Live Chat |
Yes |
Yes |
Yes |
| Phone Support |
Yes |
Yes |
Yes |
| Toll Free Number |
No |
No |
Yes |
| Through Branches |
Yes |
Yes |
Yes |
| Customer Care Number |
+91 22 6130 9999 |
08035215000/080-45490850 |
022-61480808 |
| Account Opening Process |
Online/Paperless |
Online/Paperless |
Online |
| Customer Support Email |
[email protected] |
[email protected] |
[email protected] |
| Knowledge Center/Education |
https://upstox.com/help-center/ |
https://tradeschool.aliceblueonline.com/ |
https://simplehai.axisdirect.in/learn/overview |
| Head Office Address |
Upstox Corporate OfficeSunshine Tower,30th Floor,Senapati Bapat Marg,Dadar (W),Mumbai – 400 013 |
Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website |
https://upstox.com/ |
https://www.aliceblueonline.com |
https://simplehai.axisdirect.in |
|
Upstox |
Alice Blue |
AxisDirect |
| Research Mutual Funds |
No |
No |
Yes |
| Research Equity Reports |
No |
No |
Yes |
| Research ETF |
No |
No |
Yes |
| Daily Market Report |
No |
Yes |
Yes |
| Free Tips |
No |
No |
Yes |
| Quarterly Result Analysis |
No |
No |
Yes |
| News Alerts |
No |
No |
Yes |
|
Upstox |
Alice Blue |
AxisDirect |
| DP Source |
CDSL |
CDSL |
CDSL |
| DP ID |
81800 |
85300 |
49200 |
| Demat Account Annual Maintenance Charges(AMC) |
₹300 PA |
₹400 pa |
₹500 pa |
| Advance Deposit |
NIL |
Rs 0 |
Nil |
| Statutory charges |
Nil |
Rs 150 Stamp Charges |
Nil |
| Transaction Charges on Debit (Per ISIN) |
₹13 + ₹5.50 CDSL charges |
0.04% of the value of the transaction |
₹10 |
| Demat |
₹20 + ₹50 courier charges |
₹10 per certificate + ₹50 courier charges |
₹3 per certificate |
| Remat |
₹100 for every hundred securities or ₹25 per certificate (whichever is higher) |
₹30 per certificate + CDSL charges |
₹10 for every hundred securities (Min ₹10) |
| Pledge Creation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + CDSL charges |
₹25 |
| Pledge Creation Confirmation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
Nil |
₹25 |
| Pledge Closure |
0.02% of the transaction value (Min ₹50) + CDSL charges |
₹20 + CDSL charges |
₹25 |
| Pledge Closure Confirmation |
0.02% of the transaction value (Min ₹50) + CDSL charges |
Nil |
₹25 |
| Pledge Invocation |
0.05% of the transaction value (Min ₹50) |
₹20 + CDSL charges |
Nil |
| Failed Instruction Charges |
₹50 |
Nil |
Nil |
| Other Charges |
Nil |
Nil |
Nil |
|
Upstox |
Alice Blue |
AxisDirect |
| Likes |
Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS Competitive and transparent brokerage charges along with free account opening services. Advanced trading platforms, suitable for both new investors and professional traders. Easy and paperless account opening with basic KYC documents required Charting, host of analytical tools, real-time market alerts, and fast order execution for speed and reliability Detail Review… |
Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes |
Delivery trading is not free, check free equity delivery brokers. NRI Trading not available, Check best NRI brokers. No intraday trading tips, investment recommendations, research, and advisory services. Some users reported technical glitches and bugs certain times. High call and trade and auto-square off charges = Rs 75 per order Detail Review… |
No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo |
🔵 Current Offer from Upstox for InvestorGain Visitors: 🆓 Free Upstox Demat & Trading Account 📭 No AMC for the 1st Year 💹 Max ₹20 per Order Brokerage on All Trades 🌱 Free Mutual Funds & IPO Investment 🚀 Open Instant Free Upstox Account Now! |
🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
|
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Open Upstox Account Now |
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