TradeSmart Vs Upstox Vs Alice Blue: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “TradeSmart Vs Upstox Vs Alice Blue: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare tradesmart vs upstox vs alice blue on service, account opening charges and amc, compare tradesmart vs upstox vs alice blue on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare TradeSmart vs Upstox vs Alice Blue on Service
- Account Opening Charges and AMC
- Compare TradeSmart vs Upstox vs Alice Blue on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare TradeSmart vs Upstox vs Alice Blue on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare TradeSmart vs Upstox vs Alice Blue on Transaction Charges
- Account Features
- Compare TradeSmart vs Upstox vs Alice Blue on Account Features
- Trading Platform
- Compare TradeSmart vs Upstox vs Alice Blue on Trading Platform
- Broker Ratings by Users
- Compare TradeSmart vs Upstox vs Alice Blue on User Rating
- Investment Offerings
- Compare TradeSmart vs Upstox vs Alice Blue on Investment Offerings
- Margin Trading Facility
- Compare TradeSmart vs Upstox vs Alice Blue on MTF
- API
- Compare TradeSmart vs Upstox vs Alice Blue on API Details
- Customer Service Offered
- Compare TradeSmart vs Upstox vs Alice Blue on Customer Service
- Tips/Research/Reports Published
- Compare TradeSmart vs Upstox vs Alice Blue on Research Reports, Tips
- Demat Account
- Compare TradeSmart vs Upstox vs Alice Blue on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare TradeSmart vs Upstox vs Alice Blue on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Lowest brokerage: Trade at 15 flat brokerage fees.
- Online Direct mutual fund investment at Rs.0 brokerage.
- Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- High call and trade and auto-square off charges = Rs 75 per order
- 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007%
- 💹 Max ₹20 per Order Brokerage on All Trades
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Promotion offer: Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 PA (Free for 1st year) | Rs 300 Per annum (Free for 1st year) | Free |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| TradeSmart | Upstox | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for trade-smart-online | Complete Brokerage Plans for upstox | Complete Brokerage Plans for alice-blue |
| Account Features Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | No | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | No | Yes | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | No | Yes | Yes |
| Margin Trading Funding Available | No | Yes | No |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | No | No | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://web.tradesmartonline.in/login | https://pro.upstox.com/ | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | TradeSmart 2.0 | Upstox | ANT Mobi |
| Mobile Trading App Demo | TradeSmart 2.0 | Upstox | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android TradeSmart 2.0 Download | Android Upstox Download | Android ANT Mobi Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS TradeSmart 2.0 Download | iOS Upstox Download | iOS ANT Mobi Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for TradeSmart | Equity Intraday and Delivery Brokerage Calculator for Upstox | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for TradeSmart | Futures Brokerage Calculator for Upstox | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for TradeSmart | Option Brokerage Calculator for Upstox | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for TradeSmart | Detail on Trading Platforms for Upstox | Detail on Trading Platforms for Alice Blue |
| TradeSmart | Upstox | Alice Blue | |
|---|---|---|---|
| 35 Customer reviews Rate | 17 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 3.8 | 3.6 | 1.1 |
| Trading Brokerage Rating | 4.3 | 3.5 | 1.4 |
| Trading Platform Usability | 3.7 | 3.5 | 0.9 |
| Customer Service Ratings | 4.0 | 3.3 | 1.1 |
| Overall Rating | 3.9 | 3.4 | 0.8 |
| Broker Rating | TradeSmart is Rated 3.9 / 5 based on 35 customer reviews | Upstox is Rated 3.4 / 5 based on 17 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
| Investment Offerings Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | No |
| Insurance | No | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | No | Yes | Yes |
| PMS Service | No | No | No |
| Other Investment Options | NIL | NPS | NIL |
| MTF Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| MTF Leverage | Up to 4x leverage | Upto 4x leverage | – |
| MTF Interest Rate | 0.049% per day | ₹20/day for every ₹40,000 – ₹50,000 (Varies by plan) | – |
| MTF Segment | Equity Delivery | Equity Delivery (NSE and BSE) | – |
| MTF Pledge Charges | ₹12 per scrip | ₹20 per ISIN | – |
| MTF Unpledged Charges | ₹12 per scrip | ₹20 per ISIN | – |
| Maximum MTF Funding | ₹50 Lakh per account | Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding | – |
| API Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| API Type | Trading API Market Data API WebSocket API Webhook API Advanced order API | Market Data API (REST/WebSocket) Historical Data API Trading API (Order | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
| API Charges | Free | Free | Free |
| Customer Service Compare | TradeSmart | Upstox | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | No | Yes | Yes |
| Customer Care Number | 022 61208000 | +91 22 6130 9999 | 08035215000/080-45490850 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://help.tradesmartonline.in/ | https://upstox.com/help-center/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 | Upstox Corporate OfficeSunshine Tower,30th Floor,Senapati Bapat Marg,Dadar (W),Mumbai – 400 013 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
| Website | https://tradesmartonline.in/ | https://upstox.com/ | https://www.aliceblueonline.com |
| TradeSmart | Upstox | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | No | No | No |
| Research Equity Reports | No | No | No |
| Research ETF | No | No | No |
| Daily Market Report | No | No | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | No | No | No |
| News Alerts | No | No | No |
| TradeSmart | Upstox | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 30400 | 81800 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹300 pa (1st Year Free) | ₹300 PA | ₹400 pa |
| Advance Deposit | NIL | NIL | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | ₹15 | ₹13 + ₹5.50 CDSL charges | 0.04% of the value of the transaction |
| Demat | ₹500 per certificate (Min ₹500 per request) | ₹20 + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹500 per certificate (Min ₹500 per request) | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹30 per certificate + CDSL charges |
| Pledge Creation | ₹15 per script | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Creation Confirmation | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure | ₹15 per script | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Closure Confirmation | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Invocation | Nil | 0.05% of the transaction value (Min ₹50) | ₹20 + CDSL charges |
| Failed Instruction Charges | Nil | ₹50 | Nil |
| Other Charges | Nil | Nil | Nil |
| TradeSmart | Upstox | Alice Blue | |
|---|---|---|---|
| Likes | Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading? Trade in stocks, derivatives, currencies, and commodities. Lowest brokerage: Trade at 15 flat brokerage fees. Multiple trading platforms:TradeSmart Mobile App, Desktop and web. Super-efficient Trade Smart Box integrated back office portal. Tradetron Algo Trading with TradeSmart. No minimum balance is required. Instant UPI fund transfer. Free of cost Swing API. Apply for IPOs online using UPI. Online Direct mutual fund investment at Rs.0 brokerage. Online brokerage calculator to calculate trading cost upfront. TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts. Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO). Margin against shares (MAS) in your Demat account. No Hidden charges. Detail Review… | Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS Competitive and transparent brokerage charges along with free account opening services. Advanced trading platforms, suitable for both new investors and professional traders. Easy and paperless account opening with basic KYC documents required Charting, host of analytical tools, real-time market alerts, and fast order execution for speed and reliability Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
| Dislikes | There are several disadvantages or limitations as well of trading with TradeSmart such as follows; You cannot invest in SME IPOs. NRIs cannot open a Demat and Trading account at Trade smart. It does not provide trading tips, research, and portfolio management services. Detail Review… | Delivery trading is not free, check free equity delivery brokers. NRI Trading not available, Check best NRI brokers. No intraday trading tips, investment recommendations, research, and advisory services. Some users reported technical glitches and bugs certain times. High call and trade and auto-square off charges = Rs 75 per order Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
| Special Offers/Promo | 🔴 Current Promotion from TradeSmart for InvestorGain Visitors: 🆓 Free Account Opening 📭 Zero Demat AMC for the 1st Year 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007% 🚀 Open Instant TradeSmart Account | 🔵 Current Offer from Upstox for InvestorGain Visitors: 🆓 Free Upstox Demat & Trading Account 📭 No AMC for the 1st Year 💹 Max ₹20 per Order Brokerage on All Trades 🌱 Free Mutual Funds & IPO Investment 🚀 Open Instant Free Upstox Account Now! | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
| Open Upstox Account Now |
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