TradeSmart Vs Alice Blue Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “TradeSmart Vs Alice Blue Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare tradesmart vs alice blue vs axisdirect on service, account opening charges and amc, compare tradesmart vs alice blue vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare TradeSmart vs Alice Blue vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare TradeSmart vs Alice Blue vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare TradeSmart vs Alice Blue vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare TradeSmart vs Alice Blue vs AxisDirect on Transaction Charges
- Account Features
- Compare TradeSmart vs Alice Blue vs AxisDirect on Account Features
- Trading Platform
- Compare TradeSmart vs Alice Blue vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare TradeSmart vs Alice Blue vs AxisDirect on User Rating
- Investment Offerings
- Compare TradeSmart vs Alice Blue vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare TradeSmart vs Alice Blue vs AxisDirect on MTF
- API
- Compare TradeSmart vs Alice Blue vs AxisDirect on API Details
- Customer Service Offered
- Compare TradeSmart vs Alice Blue vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare TradeSmart vs Alice Blue vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare TradeSmart vs Alice Blue vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare TradeSmart vs Alice Blue vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Lowest brokerage: Trade at 15 flat brokerage fees.
- Online Direct mutual fund investment at Rs.0 brokerage.
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007%
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 PA (Free for 1st year) | Free | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| Multiple Plans | Yes | No | Yes |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| TradeSmart | Alice Blue | AxisDirect | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for trade-smart-online | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for axisdirect |
| Account Features Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | No |
| SMS Alerts | No | No | Yes |
| Online Demo | Yes | No | Yes |
| Online Portfolio | No | Yes | Yes |
| Margin Trading Funding Available | No | No | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 2:45 PM |
| NRI Trading | No | Yes | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://web.tradesmartonline.in/login | ANT Web | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | TradeSmart 2.0 | ANT Mobi | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | TradeSmart 2.0 | ANT Mobi | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android TradeSmart 2.0 Download | Android ANT Mobi Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS TradeSmart 2.0 Download | iOS ANT Mobi Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for TradeSmart | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for TradeSmart | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for TradeSmart | Option Brokerage Calculator for Alice Blue | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for TradeSmart | Detail on Trading Platforms for Alice Blue | Detail on Trading Platforms for AxisDirect |
| TradeSmart | Alice Blue | AxisDirect | |
|---|---|---|---|
| 35 Customer reviews Rate | 20 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 3.8 | 1.1 | 0.8 |
| Trading Brokerage Rating | 4.3 | 1.4 | 0.6 |
| Trading Platform Usability | 3.7 | 0.9 | 0.9 |
| Customer Service Ratings | 4.0 | 1.1 | 0.8 |
| Overall Rating | 3.9 | 0.8 | 0.7 |
| Broker Rating | TradeSmart is Rated 3.9 / 5 based on 35 customer reviews | Alice Blue is Rated 0.8 / 5 based on 20 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | No | Yes | Yes |
| PMS Service | No | No | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| MTF Leverage | Up to 4x leverage | – | – |
| MTF Interest Rate | 0.049% per day | – | – |
| MTF Segment | Equity Delivery | – | – |
| MTF Pledge Charges | ₹12 per scrip | – | – |
| MTF Unpledged Charges | ₹12 per scrip | – | – |
| Maximum MTF Funding | ₹50 Lakh per account | – | – |
| API Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| API Type | Trading API Market Data API WebSocket API Webhook API Advanced order API | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API | – |
| API Charges | Free | Free | – |
| Customer Service Compare | TradeSmart | Alice Blue | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | No | Yes |
| Online Live Chat | Yes | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | No | Yes | Yes |
| Customer Care Number | 022 61208000 | 08035215000/080-45490850 | 022-61480808 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://help.tradesmartonline.in/ | https://tradeschool.aliceblueonline.com/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://tradesmartonline.in/ | https://www.aliceblueonline.com | https://simplehai.axisdirect.in |
| TradeSmart | Alice Blue | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | No | No | Yes |
| Research Equity Reports | No | No | Yes |
| Research ETF | No | No | Yes |
| Daily Market Report | No | Yes | Yes |
| Free Tips | No | No | Yes |
| Quarterly Result Analysis | No | No | Yes |
| News Alerts | No | No | Yes |
| TradeSmart | Alice Blue | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 30400 | 85300 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹300 pa (1st Year Free) | ₹400 pa | ₹500 pa |
| Advance Deposit | NIL | Rs 0 | Nil |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | ₹15 | 0.04% of the value of the transaction | ₹10 |
| Demat | ₹500 per certificate (Min ₹500 per request) | ₹10 per certificate + ₹50 courier charges | ₹3 per certificate |
| Remat | ₹500 per certificate (Min ₹500 per request) | ₹30 per certificate + CDSL charges | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | ₹15 per script | ₹20 + CDSL charges | ₹25 |
| Pledge Creation Confirmation | Nil | Nil | ₹25 |
| Pledge Closure | ₹15 per script | ₹20 + CDSL charges | ₹25 |
| Pledge Closure Confirmation | Nil | Nil | ₹25 |
| Pledge Invocation | Nil | ₹20 + CDSL charges | Nil |
| Failed Instruction Charges | Nil | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| TradeSmart | Alice Blue | AxisDirect | |
|---|---|---|---|
| Likes | Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading? Trade in stocks, derivatives, currencies, and commodities. Lowest brokerage: Trade at 15 flat brokerage fees. Multiple trading platforms:TradeSmart Mobile App, Desktop and web. Super-efficient Trade Smart Box integrated back office portal. Tradetron Algo Trading with TradeSmart. No minimum balance is required. Instant UPI fund transfer. Free of cost Swing API. Apply for IPOs online using UPI. Online Direct mutual fund investment at Rs.0 brokerage. Online brokerage calculator to calculate trading cost upfront. TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts. Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO). Margin against shares (MAS) in your Demat account. No Hidden charges. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | There are several disadvantages or limitations as well of trading with TradeSmart such as follows; You cannot invest in SME IPOs. NRIs cannot open a Demat and Trading account at Trade smart. It does not provide trading tips, research, and portfolio management services. Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | 🔴 Current Promotion from TradeSmart for InvestorGain Visitors: 🆓 Free Account Opening 📭 Zero Demat AMC for the 1st Year 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007% 🚀 Open Instant TradeSmart Account | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! | |
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