Indiabulls Securities Vs Upstox Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “Indiabulls Securities Vs Upstox Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare indiabulls securities vs upstox vs axisdirect on service, account opening charges and amc, compare indiabulls securities vs upstox vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Transaction Charges
- Account Features
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Account Features
- Trading Platform
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare Indiabulls Securities vs Upstox vs AxisDirect on User Rating
- Investment Offerings
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare Indiabulls Securities vs Upstox vs AxisDirect on MTF
- API
- Compare Indiabulls Securities vs Upstox vs AxisDirect on API Details
- Customer Service Offered
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare Indiabulls Securities vs Upstox vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- High call and trade and auto-square off charges = Rs 75 per order
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- 💹 Max ₹20 per Order Brokerage on All Trades
- Last Updated on Sat, May 9, 2026
Data Tables
| Segment | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Promotion offer: Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 25 + GST per month from 1st month | Rs 300 Per annum (Free for 1st year) | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| Multiple Plans | No | No | Yes |
| Monthly Plans | Yes | No | No |
| Yearly Plans | No | No | No |
| Indiabulls Securities | Upstox | AxisDirect | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for upstox | Complete Brokerage Plans for axisdirect |
| Account Features Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | No | Yes | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | No |
| SMS Alerts | Yes | Yes | Yes |
| Online Demo | No | Yes | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL |
| Trading Platform Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Power Indiabulls Web | https://pro.upstox.com/ | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Indiabulls Securities App | Upstox | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | Indiabulls Securities App | Upstox | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android Indiabulls Securities App Download | Android Upstox Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS Indiabulls Securities App Download | iOS Upstox Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for Upstox | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for Upstox | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for Upstox | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for Upstox | Detail on Trading Platforms for AxisDirect |
| Indiabulls Securities | Upstox | AxisDirect | |
|---|---|---|---|
| 34 Customer reviews Rate | 17 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 3.6 | 3.6 | 0.8 |
| Trading Brokerage Rating | 3.5 | 3.5 | 0.6 |
| Trading Platform Usability | 3.9 | 3.5 | 0.9 |
| Customer Service Ratings | 3.4 | 3.3 | 0.8 |
| Overall Rating | 3.6 | 3.4 | 0.7 |
| Broker Rating | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | Upstox is Rated 3.4 / 5 based on 17 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | No | No |
| Other Investment Options | Research & Advisory | NPS | NIL |
| MTF Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| MTF Leverage | Up to about 4x leverage | Upto 4x leverage | – |
| MTF Interest Rate | 14% p.a. | ₹20/day for every ₹40,000 – ₹50,000 (Varies by plan) | – |
| MTF Segment | Equity Delivery | Equity Delivery (NSE and BSE) | – |
| MTF Pledge Charges | ₹20 per ISIN per pledge | ₹20 per ISIN | – |
| MTF Unpledged Charges | ₹20 per ISIN per unpledge | ₹20 per ISIN | – |
| Maximum MTF Funding | – | Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding | – |
| API Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| API Type | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | Market Data API (REST/WebSocket) Historical Data API Trading API (Order | – |
| API Charges | Free | Free | – |
| Customer Service Compare | Indiabulls Securities | Upstox | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 022-61446300 | +91 22 6130 9999 | 022-61480808 |
| Account Opening Process | Online paperless | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.ibullssecurities.com/blogs-page | https://upstox.com/help-center/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Upstox Corporate OfficeSunshine Tower,30th Floor,Senapati Bapat Marg,Dadar (W),Mumbai – 400 013 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.ibullssecurities.com/ | https://upstox.com/ | https://simplehai.axisdirect.in |
| Indiabulls Securities | Upstox | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | No | No | Yes |
| Research Equity Reports | Yes | No | Yes |
| Research ETF | No | No | Yes |
| Daily Market Report | No | No | Yes |
| Free Tips | No | No | Yes |
| Quarterly Result Analysis | No | No | Yes |
| News Alerts | Yes | No | Yes |
| Indiabulls Securities | Upstox | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 29900 | 81800 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | Rs 25/month AMC + GST | ₹300 PA | ₹500 pa |
| Advance Deposit | Nil | NIL | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹13 + ₹5.50 CDSL charges | ₹10 |
| Demat | ₹5 per certificate (Min ₹50 per request) | ₹20 + ₹50 courier charges | ₹3 per certificate |
| Remat | ₹35/- for every 100 securities/MF units or part thereof | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | ₹35 or .02% of the transaction value (whichever is higher) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹25 |
| Pledge Creation Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹25 |
| Pledge Closure | ₹35 or .02% of the transaction value (whichever is higher) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹25 |
| Pledge Closure Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹25 |
| Pledge Invocation | ₹35 or .02% of the transaction value (whichever is higher) | 0.05% of the transaction value (Min ₹50) | Nil |
| Failed Instruction Charges | Nil | ₹50 | Nil |
| Other Charges | Nil | Nil | Nil |
| Indiabulls Securities | Upstox | AxisDirect | |
|---|---|---|---|
| Likes | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Invest across segments under one roof – Stocks (NSE/BSE), F&O, commodity, IPOs, mutual funds, NPS Competitive and transparent brokerage charges along with free account opening services. Advanced trading platforms, suitable for both new investors and professional traders. Easy and paperless account opening with basic KYC documents required Charting, host of analytical tools, real-time market alerts, and fast order execution for speed and reliability Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | Delivery trading is not free, check free equity delivery brokers. NRI Trading not available, Check best NRI brokers. No intraday trading tips, investment recommendations, research, and advisory services. Some users reported technical glitches and bugs certain times. High call and trade and auto-square off charges = Rs 75 per order Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | 🔵 Current Offer from Upstox for InvestorGain Visitors: 🆓 Free Upstox Demat & Trading Account 📭 No AMC for the 1st Year 💹 Max ₹20 per Order Brokerage on All Trades 🌱 Free Mutual Funds & IPO Investment 🚀 Open Instant Free Upstox Account Now! | |
| Open Upstox Account Now |
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