Indiabulls Securities Vs TradeSmart Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “Indiabulls Securities Vs TradeSmart Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare indiabulls securities vs tradesmart vs axisdirect on service, account opening charges and amc, compare indiabulls securities vs tradesmart vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Transaction Charges
- Account Features
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Account Features
- Trading Platform
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on User Rating
- Investment Offerings
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on MTF
- API
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on API Details
- Customer Service Offered
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare Indiabulls Securities vs TradeSmart vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Lowest brokerage: Trade at 15 flat brokerage fees.
- Online Direct mutual fund investment at Rs.0 brokerage.
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007%
- Last Updated on Sat, May 9, 2026
Data Tables
| Segment | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 25 + GST per month from 1st month | Rs 300 PA (Free for 1st year) | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| Multiple Plans | No | Yes | Yes |
| Monthly Plans | Yes | No | No |
| Yearly Plans | No | No | No |
| Indiabulls Securities | TradeSmart | AxisDirect | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for trade-smart-online | Complete Brokerage Plans for axisdirect |
| Account Features Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | No |
| SMS Alerts | Yes | No | Yes |
| Online Demo | No | Yes | Yes |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL |
| Trading Platform Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Power Indiabulls Web | https://web.tradesmartonline.in/login | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Indiabulls Securities App | TradeSmart 2.0 | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | Indiabulls Securities App | TradeSmart 2.0 | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android Indiabulls Securities App Download | Android TradeSmart 2.0 Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS Indiabulls Securities App Download | iOS TradeSmart 2.0 Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for TradeSmart | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for TradeSmart | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for TradeSmart | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for TradeSmart | Detail on Trading Platforms for AxisDirect |
| Indiabulls Securities | TradeSmart | AxisDirect | |
|---|---|---|---|
| 34 Customer reviews Rate | 35 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 3.6 | 3.8 | 0.8 |
| Trading Brokerage Rating | 3.5 | 4.3 | 0.6 |
| Trading Platform Usability | 3.9 | 3.7 | 0.9 |
| Customer Service Ratings | 3.4 | 4.0 | 0.8 |
| Overall Rating | 3.6 | 3.9 | 0.7 |
| Broker Rating | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | TradeSmart is Rated 3.9 / 5 based on 35 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | No | No | No |
| Other Investment Options | Research & Advisory | NIL | NIL |
| MTF Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| MTF Leverage | Up to about 4x leverage | Up to 4x leverage | – |
| MTF Interest Rate | 14% p.a. | 0.049% per day | – |
| MTF Segment | Equity Delivery | Equity Delivery | – |
| MTF Pledge Charges | ₹20 per ISIN per pledge | ₹12 per scrip | – |
| MTF Unpledged Charges | ₹20 per ISIN per unpledge | ₹12 per scrip | – |
| Maximum MTF Funding | – | ₹50 Lakh per account | – |
| API Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| API Type | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | Trading API Market Data API WebSocket API Webhook API Advanced order API | – |
| API Charges | Free | Free | – |
| Customer Service Compare | Indiabulls Securities | TradeSmart | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 022-61446300 | 022 61208000 | 022-61480808 |
| Account Opening Process | Online paperless | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.ibullssecurities.com/blogs-page | https://help.tradesmartonline.in/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.ibullssecurities.com/ | https://tradesmartonline.in/ | https://simplehai.axisdirect.in |
| Indiabulls Securities | TradeSmart | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | No | No | Yes |
| Research Equity Reports | Yes | No | Yes |
| Research ETF | No | No | Yes |
| Daily Market Report | No | No | Yes |
| Free Tips | No | No | Yes |
| Quarterly Result Analysis | No | No | Yes |
| News Alerts | Yes | No | Yes |
| Indiabulls Securities | TradeSmart | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 29900 | 30400 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | Rs 25/month AMC + GST | ₹300 pa (1st Year Free) | ₹500 pa |
| Advance Deposit | Nil | NIL | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹15 | ₹10 |
| Demat | ₹5 per certificate (Min ₹50 per request) | ₹500 per certificate (Min ₹500 per request) | ₹3 per certificate |
| Remat | ₹35/- for every 100 securities/MF units or part thereof | ₹500 per certificate (Min ₹500 per request) | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | ₹35 or .02% of the transaction value (whichever is higher) | ₹15 per script | ₹25 |
| Pledge Creation Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | Nil | ₹25 |
| Pledge Closure | ₹35 or .02% of the transaction value (whichever is higher) | ₹15 per script | ₹25 |
| Pledge Closure Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | Nil | ₹25 |
| Pledge Invocation | ₹35 or .02% of the transaction value (whichever is higher) | Nil | Nil |
| Failed Instruction Charges | Nil | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| Indiabulls Securities | TradeSmart | AxisDirect | |
|---|---|---|---|
| Likes | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading? Trade in stocks, derivatives, currencies, and commodities. Lowest brokerage: Trade at 15 flat brokerage fees. Multiple trading platforms:TradeSmart Mobile App, Desktop and web. Super-efficient Trade Smart Box integrated back office portal. Tradetron Algo Trading with TradeSmart. No minimum balance is required. Instant UPI fund transfer. Free of cost Swing API. Apply for IPOs online using UPI. Online Direct mutual fund investment at Rs.0 brokerage. Online brokerage calculator to calculate trading cost upfront. TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts. Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO). Margin against shares (MAS) in your Demat account. No Hidden charges. Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | There are several disadvantages or limitations as well of trading with TradeSmart such as follows; You cannot invest in SME IPOs. NRIs cannot open a Demat and Trading account at Trade smart. It does not provide trading tips, research, and portfolio management services. Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | 🔴 Current Promotion from TradeSmart for InvestorGain Visitors: 🆓 Free Account Opening 📭 Zero Demat AMC for the 1st Year 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007% 🚀 Open Instant TradeSmart Account | |
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