Indiabulls Securities Vs Alice Blue Vs AxisDirect: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “Indiabulls Securities Vs Alice Blue Vs AxisDirect: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare indiabulls securities vs alice blue vs axisdirect on service, account opening charges and amc, compare indiabulls securities vs alice blue vs axisdirect on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Service
- Account Opening Charges and AMC
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Transaction Charges
- Account Features
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Account Features
- Trading Platform
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Trading Platform
- Broker Ratings by Users
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on User Rating
- Investment Offerings
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Investment Offerings
- Margin Trading Facility
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on MTF
- API
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on API Details
- Customer Service Offered
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Customer Service
- Tips/Research/Reports Published
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Research Reports, Tips
- Demat Account
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare Indiabulls Securities vs Alice Blue vs AxisDirect on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Open paperless 3-in-1 account (Bank + Demat + Trading).
- One-stop shop to trade on BSE, NSE, and MCX.
- Trade in options at flat Rs. 10/order.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Sat, May 9, 2026
Data Tables
| Segment | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 25 + GST per month from 1st month | Free | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| Multiple Plans | No | No | Yes |
| Monthly Plans | Yes | No | No |
| Yearly Plans | No | No | No |
| Indiabulls Securities | Alice Blue | AxisDirect | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for axisdirect |
| Account Features Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | No | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | No |
| SMS Alerts | Yes | No | Yes |
| Online Demo | No | No | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | No | Yes |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 2:45 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL |
| Trading Platform Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Power Indiabulls Web | ANT Web | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Indiabulls Securities App | ANT Mobi | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | Indiabulls Securities App | ANT Mobi | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android Indiabulls Securities App Download | Android ANT Mobi Download | Android AxisDirect Ring Mobile App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS Indiabulls Securities App Download | iOS ANT Mobi Download | iOS AxisDirect Ring Mobile App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade – Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for Alice Blue | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for Alice Blue | Detail on Trading Platforms for AxisDirect |
| Indiabulls Securities | Alice Blue | AxisDirect | |
|---|---|---|---|
| 34 Customer reviews Rate | 20 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 3.6 | 1.1 | 0.8 |
| Trading Brokerage Rating | 3.5 | 1.4 | 0.6 |
| Trading Platform Usability | 3.9 | 0.9 | 0.9 |
| Customer Service Ratings | 3.4 | 1.1 | 0.8 |
| Overall Rating | 3.6 | 0.8 | 0.7 |
| Broker Rating | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | Alice Blue is Rated 0.8 / 5 based on 20 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
| Investment Offerings Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | Yes |
| Insurance | No | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | No | No |
| Other Investment Options | Research & Advisory | NIL | NIL |
| MTF Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| MTF Leverage | Up to about 4x leverage | – | – |
| MTF Interest Rate | 14% p.a. | – | – |
| MTF Segment | Equity Delivery | – | – |
| MTF Pledge Charges | ₹20 per ISIN per pledge | – | – |
| MTF Unpledged Charges | ₹20 per ISIN per unpledge | – | – |
| API Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| API Type | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API | – |
| API Charges | Free | Free | – |
| Customer Service Compare | Indiabulls Securities | Alice Blue | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | No | Yes |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 022-61446300 | 08035215000/080-45490850 | 022-61480808 |
| Account Opening Process | Online paperless | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.ibullssecurities.com/blogs-page | https://tradeschool.aliceblueonline.com/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 | Unit No. 2, Phoenix Market City,15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.ibullssecurities.com/ | https://www.aliceblueonline.com | https://simplehai.axisdirect.in |
| Indiabulls Securities | Alice Blue | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | No | No | Yes |
| Research Equity Reports | Yes | No | Yes |
| Research ETF | No | No | Yes |
| Daily Market Report | No | Yes | Yes |
| Free Tips | No | No | Yes |
| Quarterly Result Analysis | No | No | Yes |
| News Alerts | Yes | No | Yes |
| Indiabulls Securities | Alice Blue | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 29900 | 85300 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | Rs 25/month AMC + GST | ₹400 pa | ₹500 pa |
| Advance Deposit | Nil | Rs 0 | Nil |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | 0.04% of the value of the transaction | ₹10 |
| Demat | ₹5 per certificate (Min ₹50 per request) | ₹10 per certificate + ₹50 courier charges | ₹3 per certificate |
| Remat | ₹35/- for every 100 securities/MF units or part thereof | ₹30 per certificate + CDSL charges | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + CDSL charges | ₹25 |
| Pledge Creation Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | Nil | ₹25 |
| Pledge Closure | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + CDSL charges | ₹25 |
| Pledge Closure Confirmation | ₹35 or .02% of the transaction value (whichever is higher) | Nil | ₹25 |
| Pledge Invocation | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + CDSL charges | Nil |
| Failed Instruction Charges | Nil | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| Indiabulls Securities | Alice Blue | AxisDirect | |
|---|---|---|---|
| Likes | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… | Open paperless 3-in-1 account (Bank + Demat + Trading). One-stop shop to trade on BSE, NSE, and MCX. Zero Demat AMC for 1st year for Axis Bank account holders. Multiple brokerage plans for traders and investors. Trade in options at flat Rs. 10/order. Unlimited Brokerage-free options trading for the first month. Ring revolutionary app and desktop-based platforms provide an investment opportunity. Free trading tools like scanners, options strategies, advanced charting, & indicators. Get free trading calls, investment ideas, and research reports. Hassle-free investment in bonds & debenture on the “Yield” platform. AI-powered investment ideas and wealth management advisory services. Buy Now and Pay Later with E-margin. Free 20 calls per month. Detail Review… |
| Dislikes | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… | High account opening fees. It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc. It does not have a flat discount brokerage plan. Detail Review… |
| Special Offers/Promo | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! | |
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