ICICIDirect Vs Indiabulls Securities Vs Zerodha: Which one is better?
Last updated August 24, 2026
This IPO News reference page covers “ICICIDirect Vs Indiabulls Securities Vs Zerodha: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs indiabulls securities vs zerodha on service, account opening charges and amc, compare icicidirect vs indiabulls securities vs zerodha on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Transaction Charges
- Account Features
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Account Features
- Trading Platform
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on User Rating
- Investment Offerings
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on MTF
- API
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on API Details
- Customer Service Offered
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Indiabulls Securities vs Zerodha on Special Offers and Promotion
- Frequently Asked Questions
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- 💹 Max ₹20 per Order Brokerage on Intraday, F&O, Commodities & Currency
- 📱 Kite & Coin – #1 Trading Platform & Mobile App
- Info: This section have Open, High, low Pre Close, volume, 52 week high and low, market cap and exposure details.
- Market Depth: This section has best 5 bids and best 5 asked.
- This question is a very open question. We will divide this answer into 5 segments – Brokerage, Margin, Product and Services, Trading Platform and Customer Service.
- Same is with 5paisa, account opening process usually take longer because of lack e of online knowledge by users and higher paperwork requirements by SEBI. Once your account is approved, the process is very smooth.
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 25 + GST per month from 1st month | Rs 300 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | Yes | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Indiabulls Securities | Zerodha | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for zerodha |
| Account Features Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | No | Yes |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:20 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL |
| Trading Platform Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Power Indiabulls Web | Zerodha Kite Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Indiabulls Securities App | Zerodha Kite App |
| Mobile Trading App Demo | ICICI direct Mobile | Indiabulls Securities App | Zerodha Kite App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android Indiabulls Securities App Download | Android Zerodha Kite App Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS Indiabulls Securities App Download | iOS Zerodha Kite App Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for Zerodha |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for Zerodha |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for Zerodha |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for Zerodha |
| ICICIDirect | Indiabulls Securities | Zerodha | |
|---|---|---|---|
| 267 Customer reviews Rate | 34 Customer reviews Rate | 162 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.6 | 4.0 |
| Trading Brokerage Rating | 1.8 | 3.5 | 4.4 |
| Trading Platform Usability | 3.3 | 3.9 | 3.7 |
| Customer Service Ratings | 2.9 | 3.4 | 3.8 |
| Overall Rating | 2.5 | 3.6 | 3.9 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | Zerodha is Rated 3.90 / 5 based on 162 customer reviews |
| Investment Offerings Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | Research & Advisory | NIL |
| MTF Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| MTF Leverage | – | Up to about 4x leverage | Upto 5x leverage on 1300+ stocks |
| MTF Interest Rate | – | 14% p.a. | 0.04% per day (14.6% per annum) |
| MTF Segment | – | Equity Delivery | Equity Delivery (NSE) |
| MTF Pledge Charges | – | ₹20 per ISIN per pledge | ₹15 per ISIN |
| MTF Unpledged Charges | – | ₹20 per ISIN per unpledge | ₹15 per ISIN |
| Maximum MTF Funding | – | – | ₹50 crore per account |
| API Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| API Type | – | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | Trading API Market Data API (Websocket API) Historical Data API Publisher API |
| API Charges | – | Free | Kite Connect API: Rs 500 per month Personal: Free |
| Customer Service Compare | ICICIDirect | Indiabulls Securities | Zerodha |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | No | No |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 1860 123 1122 | 022-61446300 | "+ 91 80 4040 2020" |
| Account Opening Process | Online | Online paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.ibullssecurities.com/blogs-page | https://zerodha.com/varsity/ |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Zerodha Headquater#153/154 4th Cross Dollars Colony,Opp. Clarence Public School,J.P Nagar 4th Phase,Bangalore – 560078 |
| Website | https://www.icicidirect.com | https://www.ibullssecurities.com/ | https://zerodha.com/ |
| ICICIDirect | Indiabulls Securities | Zerodha | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
| ICICIDirect | Indiabulls Securities | Zerodha | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 29900 | 81600 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Rs 25/month AMC + GST | ₹300 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Nil |
| Statutory charges | Nil | Nil | ₹50 |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹8 + ₹5.50 (CDSL Charges) per transaction |
| Demat | ₹50 per set up | ₹5 per certificate (Min ₹50 per request) | ₹150 per certificate + ₹100 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹35/- for every 100 securities/MF units or part thereof | ₹150 per certificate + ₹100 courier charges + CDSL Charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + ₹12 CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + ₹12 CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 per instraction |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | Indiabulls Securities | Zerodha | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Enjoys a credible brand reputation Multiple products: Equity, F&O, IPO, MF, Bonds, G-secs, Cost-effective trading with flat fee and free investment in stocks, IPO, and mutual funds Hassle-free account opening Single margin account to trade in equity and commodity Zero minimum balance required in the Zerodha trading account Technologically advanced trading platforms and tools at no additional cost Add-on features like GTT order, alert trigger order, trade from charts, etc. Margin Trading Facility (MTF) Debt-free company Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | Zerodha does not offer trading tips, research and advisory services. Software glitches in kite happen certain times. Zero brokerage unlimited trading plan is not offered. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | 🎯 Current Promotion Offer from Zerodha for InvestorGain Visitors: 🆓 Free Account Opening 📈 Free Delivery Trading 💹 Max ₹20 per Order Brokerage on Intraday, F&O, Commodities & Currency 💰 Free Direct Mutual Funds & IPO Investment 📱 Kite & Coin – #1 Trading Platform & Mobile App 🚀 Open Instant Zerodha Account |
| Open Zerodha Account Now |
Source record: View original public source ↗