ICICIDirect Vs Indiabulls Securities Vs TradeSmart: Which one is better?
Last updated August 27, 2026
This IPO News reference page covers “ICICIDirect Vs Indiabulls Securities Vs TradeSmart: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs indiabulls securities vs tradesmart on service, account opening charges and amc, compare icicidirect vs indiabulls securities vs tradesmart on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Transaction Charges
- Account Features
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Account Features
- Trading Platform
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on User Rating
- Investment Offerings
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on MTF
- API
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on API Details
- Customer Service Offered
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Indiabulls Securities vs TradeSmart on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- Brokerage: ICICIDirect ranges Rs 20, Indiabulls Securities ranges Rs 11, TradeSmart ranges Rs 15.
- Rating: ICICIDirect 4/5, Indiabulls Securities 4/5, TradeSmart 4/5.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Lowest brokerage: Trade at 15 flat brokerage fees.
- Online Direct mutual fund investment at Rs.0 brokerage.
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- No 3-in-1 account opening services.
- No 24/7 customer support.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency
- 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007%
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 25 + GST per month from 1st month | Rs 300 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| Multiple Plans | Yes | No | Yes |
| Monthly Plans | No | Yes | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Indiabulls Securities | TradeSmart | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for trade-smart-online |
| Account Features Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | No | Yes |
| Online Portfolio | Yes | Yes | No |
| Margin Trading Funding Available | Yes | Yes | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15PM |
| NRI Trading | Yes | Yes | No |
| Other Features | NIL | NIL |
| Trading Platform Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Power Indiabulls Web | https://web.tradesmartonline.in/login |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Indiabulls Securities App | TradeSmart 2.0 |
| Mobile Trading App Demo | ICICI direct Mobile | Indiabulls Securities App | TradeSmart 2.0 |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android Indiabulls Securities App Download | Android TradeSmart 2.0 Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS Indiabulls Securities App Download | iOS TradeSmart 2.0 Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for TradeSmart |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for TradeSmart |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for TradeSmart |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for TradeSmart |
| ICICIDirect | Indiabulls Securities | TradeSmart | |
|---|---|---|---|
| 267 Customer reviews Rate | 34 Customer reviews Rate | 35 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.6 | 3.8 |
| Trading Brokerage Rating | 1.8 | 3.5 | 4.3 |
| Trading Platform Usability | 3.3 | 3.9 | 3.7 |
| Customer Service Ratings | 2.9 | 3.4 | 4.0 |
| Overall Rating | 2.5 | 3.6 | 3.9 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Indiabulls Securities is Rated 3.6 / 5 based on 34 customer reviews | TradeSmart is Rated 3.94 / 5 based on 35 customer reviews |
| Investment Offerings Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | No |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | Research & Advisory | NIL |
| MTF Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| MTF Leverage | – | Up to about 4x leverage | Up to 4x leverage |
| MTF Interest Rate | – | 14% p.a. | 0.049% per day |
| MTF Segment | – | Equity Delivery | Equity Delivery |
| MTF Pledge Charges | – | ₹20 per ISIN per pledge | ₹12 per scrip |
| MTF Unpledged Charges | – | ₹20 per ISIN per unpledge | ₹12 per scrip |
| Maximum MTF Funding | – | – | ₹50 Lakh per account |
| API Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| API Type | – | Portfolio API Order API WebSocket API Report API Basket API ScripMaster API | Trading API Market Data API WebSocket API Webhook API Advanced order API |
| API Charges | – | Free | Free |
| Customer Service Compare | ICICIDirect | Indiabulls Securities | TradeSmart |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | No |
| Customer Care Number | 1860 123 1122 | 022-61446300 | 022 61208000 |
| Account Opening Process | Online | Online paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.ibullssecurities.com/blogs-page | https://help.tradesmartonline.in/ |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Indiabulls Securities HeadofficePlot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase – I, Gurugram – 122016 | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 |
| Website | https://www.icicidirect.com | https://www.ibullssecurities.com/ | https://tradesmartonline.in/ |
| ICICIDirect | Indiabulls Securities | TradeSmart | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
| ICICIDirect | Indiabulls Securities | TradeSmart | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 29900 | 30400 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Rs 25/month AMC + GST | ₹300 pa (1st Year Free) |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | NIL |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹15 |
| Demat | ₹50 per set up | ₹5 per certificate (Min ₹50 per request) | ₹500 per certificate (Min ₹500 per request) |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹35/- for every 100 securities/MF units or part thereof | ₹500 per certificate (Min ₹500 per request) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹15 per script |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹15 per script |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | Nil |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | Indiabulls Securities | TradeSmart | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Investment Product Suite with access to stocks, derivatives, currencies, commodities, IPOs, mutual funds, and other products. Quick and hassle-free onboarding process via Indiabulls Securities app or website Comprehensive trading platforms with mobile app, web portal, and PIB desktop terminal Offers advanced orders like basket order, bracket order, cover order. Free API Access and IB Algo for algo trading NRI trading is available with Indiabulls Securities. Detail Review… | Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading? Trade in stocks, derivatives, currencies, and commodities. Lowest brokerage: Trade at 15 flat brokerage fees. Multiple trading platforms:TradeSmart Mobile App, Desktop and web. Super-efficient Trade Smart Box integrated back office portal. Tradetron Algo Trading with TradeSmart. No minimum balance is required. Instant UPI fund transfer. Free of cost Swing API. Apply for IPOs online using UPI. Online Direct mutual fund investment at Rs.0 brokerage. Online brokerage calculator to calculate trading cost upfront. TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts. Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO). Margin against shares (MAS) in your Demat account. No Hidden charges. Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | No 3-in-1 account opening services. No 24/7 customer support. Detail Review… | There are several disadvantages or limitations as well of trading with TradeSmart such as follows; You cannot invest in SME IPOs. NRIs cannot open a Demat and Trading account at Trade smart. It does not provide trading tips, research, and portfolio management services. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | Current Promotion offer from Indiabulls for InvestorGain Visitors 🆓 Free Account Opening 💹 Max ₹11 per Order Brokerage on Equity, F&O, Commodities & Currency 💰 Free Mutual Funds & IPO Investment ⚡ Trade up to 4x Margin on MTF 🚀 Open Instant Indiabulls Account Now! | 🔴 Current Promotion from TradeSmart for InvestorGain Visitors: 🆓 Free Account Opening 📭 Zero Demat AMC for the 1st Year 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007% 🚀 Open Instant TradeSmart Account |
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