ICICIDirect Vs Fyers Vs Alice Blue: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “ICICIDirect Vs Fyers Vs Alice Blue: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs fyers vs alice blue on service, account opening charges and amc, compare icicidirect vs fyers vs alice blue on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Fyers vs Alice Blue on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Fyers vs Alice Blue on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Fyers vs Alice Blue on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Fyers vs Alice Blue on Transaction Charges
- Account Features
- Compare ICICIDirect vs Fyers vs Alice Blue on Account Features
- Trading Platform
- Compare ICICIDirect vs Fyers vs Alice Blue on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Fyers vs Alice Blue on User Rating
- Investment Offerings
- Compare ICICIDirect vs Fyers vs Alice Blue on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs Fyers vs Alice Blue on MTF
- API
- Compare ICICIDirect vs Fyers vs Alice Blue on API Details
- Customer Service Offered
- Compare ICICIDirect vs Fyers vs Alice Blue on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Fyers vs Alice Blue on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Fyers vs Alice Blue on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Fyers vs Alice Blue on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Trade on BSE, NSE, and MCX
- Rs 20 fixed brokerage on all segments
- Cheapest Rs 50/order brokerage on NRI trading
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- No 3-in-1 account offering
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Max ₹20 per Order Brokerage on Delivery, Intraday, F&O, Commodities & Currency
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Free | Free |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | Yes | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for fyers | Complete Brokerage Plans for alice-blue |
| Account Features Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | No | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | Fyers 30 Day Challenge | NIL |
| Trading Platform Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Fyers Web | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Fyers Mobile App | ANT Mobi |
| Mobile Trading App Demo | ICICI direct Mobile | Fyers Mobile App | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android Fyers Mobile App Download | Android ANT Mobi Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS Fyers Mobile App Download | iOS ANT Mobi Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Fyers | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Fyers | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Fyers | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Fyers | Detail on Trading Platforms for Alice Blue |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| 267 Customer reviews Rate | 11 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.5 | 1.1 |
| Trading Brokerage Rating | 1.8 | 3.6 | 1.4 |
| Trading Platform Usability | 3.3 | 3.5 | 0.9 |
| Customer Service Ratings | 2.9 | 3.5 | 1.1 |
| Overall Rating | 2.5 | 3.2 | 0.8 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Fyers is Rated 3.2 / 5 based on 11 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| MTF Leverage | – | Up to 4x leverage on 1600+ stocks | – |
| MTF Interest Rate | – | 12.49% – 16.49% per annum (Slab-based MTF Interest rates) | – |
| MTF Segment | – | Equity Delivery | – |
| MTF Pledge Charges | – | ₹12 per stock | – |
| MTF Unpledged Charges | – | ₹12 per stock | – |
| Maximum MTF Funding | – | Upto ₹50 Lakh per account | – |
| API Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| API Type | – | Fyers API is a set of online tools by Fyers that lets you connect your own software to your trading account to place orders and access market data automatically. | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
| API Charges | – | Free | Free |
| Customer Service Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | 08060001111 | 08035215000/080-45490850 |
| Account Opening Process | Online | 100% online and paperless proc | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://fyers.in/school-of-stocks/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Fyers Securities, No. 19 & 20, 3rd Main, Gandhinagar,Bangalore – 560009 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
| Website | https://www.icicidirect.com | https://fyers.in/ | https://www.aliceblueonline.com |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 89400 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Free | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹7 + ₹5.50 (CDSL Charges) per transaction | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹0 | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹0 | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Stamp Charges ₹50, | Nil |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Trade on BSE, NSE, and MCX Free IPO and mutual funds investment Rs 20 fixed brokerage on all segments Invest in IPOs, OFS, SGBs, G-secs, and T-bills Cheapest Rs 50/order brokerage on NRI trading User-friendly mobile app and website for investors Fyers Next and Fyers One high-speed trading terminal for traders Fyers Thematic Investing: Invest in expert expert-curated basket of stocks. Start Algo trading Access with Fyers API for free Bracket order, cover order, GTT, AMO, basket order Fyers School of Stocks, a free stock market learning platform. Margin calculator, brokerage calculator, SIP & Lumpsum calculator, etc. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | No unlimited zero brokerage monthly plans No 3-in-1 account offering No mutual fund investment app Research reports are not offered free Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | 🔷 Current Promotion Offer from Fyers for InvestorGain Visitors: 🆓 Lifetime “ZERO” Demat AMC Account 🌱 Free Direct Mutual Funds & IPO Investment 💹 Max ₹20 per Order Brokerage on Delivery, Intraday, F&O, Commodities & Currency 🚀 Open Instant Fyers Account Now! | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
| Open Fyers Account Now |
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