ICICIDirect Vs 5paisa Vs Alice Blue: Which one is better?
Last updated August 26, 2026
This IPO News reference page covers “ICICIDirect Vs 5paisa Vs Alice Blue: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs 5paisa vs alice blue on service, account opening charges and amc, compare icicidirect vs 5paisa vs alice blue on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs 5paisa vs Alice Blue on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs 5paisa vs Alice Blue on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs 5paisa vs Alice Blue on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs 5paisa vs Alice Blue on Transaction Charges
- Account Features
- Compare ICICIDirect vs 5paisa vs Alice Blue on Account Features
- Trading Platform
- Compare ICICIDirect vs 5paisa vs Alice Blue on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs 5paisa vs Alice Blue on User Rating
- Investment Offerings
- Compare ICICIDirect vs 5paisa vs Alice Blue on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs 5paisa vs Alice Blue on MTF
- API
- Compare ICICIDirect vs 5paisa vs Alice Blue on API Details
- Customer Service Offered
- Compare ICICIDirect vs 5paisa vs Alice Blue on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs 5paisa vs Alice Blue on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs 5paisa vs Alice Blue on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs 5paisa vs Alice Blue on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Cost-effective trading services (Rs 20/order) with free account opening
- Rs 0 platform fee to access FnO 360 platform
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💰 Flat ₹20 Brokerage per Trade
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 300 PA | Free |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | 5paisa | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for 5paisa | Complete Brokerage Plans for alice-blue |
| Account Features Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://login.5paisa.com/ | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | 5paisa Mobile App | ANT Mobi |
| Mobile Trading App Demo | ICICI direct Mobile | 5paisa Mobile App | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android 5paisa Mobile App Download | Android ANT Mobi Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS 5paisa Mobile App Download | iOS ANT Mobi Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for 5paisa | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for 5paisa | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for 5paisa | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for 5paisa | Detail on Trading Platforms for Alice Blue |
| ICICIDirect | 5paisa | Alice Blue | |
|---|---|---|---|
| 267 Customer reviews Rate | 28 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.2 | 1.1 |
| Trading Brokerage Rating | 1.8 | 3.9 | 1.4 |
| Trading Platform Usability | 3.3 | 3.4 | 0.9 |
| Customer Service Ratings | 2.9 | 2.8 | 1.1 |
| Overall Rating | 2.5 | 3.2 | 0.8 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | 5paisa is Rated 3.2 / 5 based on 28 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | Yes | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | Smallcase, US stocks | NIL |
| MTF Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| MTF Leverage | – | Up to 4x leverage on 1500+ stocks | – |
| MTF Interest Rate | – | 0.026% – 0.042% per day (9.50%-15.50% per annum) Slab-based MTF Interest rates | – |
| MTF Segment | – | Equity Delivery (NSE and BSE) | – |
| MTF Pledge Charges | – | ₹25 per scrip | – |
| MTF Unpledged Charges | – | ₹25 per scrip | – |
| Maximum MTF Funding | – | NA | – |
| API Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| API Type | – | Trading API (Order management, Market Data, and portfolio API) Market Data API | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
| API Charges | – | Free | Free |
| Customer Service Compare | ICICIDirect | 5paisa | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | +91 89766 89766 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.5paisa.com/knowledge-centre | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | 5paisa headquaterSun Infotech Park, Road No.16V, Plot No.B-23 ThaneIndustrial Area, Wagle Estate,Thane – 400604 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
| Website | https://www.icicidirect.com | https://www.5paisa.com/ | https://www.aliceblueonline.com |
| ICICIDirect | 5paisa | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | No |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | Yes | Yes | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
| ICICIDirect | 5paisa | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 82500 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 pa | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹12.50 per ISIN | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹15 per certificate | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹15 for every hundred securities or ₹15 per certificate whichever is higher | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹12.50 per script | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | NIL | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹12.50 per script | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | NIL | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | NIL | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | 5paisa | Alice Blue | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Cost-effective trading services (Rs 20/order) with free account opening 5paisa all-in-one account to trade and/or invest in stocks, derivatives, commodity, currency, IPO, NCD, and mutual funds. Free of cost trading platform No minimum balance required in 5paisa trading account Rs 0 platform fee to access FnO 360 platform 5paisa advanced platforms offer technical and fundamental research for free. Daily long/short-term investment calls from experts Margin Trading Facility Robo Advisory Services Advanced orders like basket order, VTT, bracket and cover order, etc. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | Delivery trading is not free in 5paisa. Best NRI brokers 5paisa does not have zero brokerage unlimited trading plans. Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | 🟠 Current Promotion from 5paisa for InvestorGain Visitors: 💰 Flat ₹20 Brokerage per Trade 🌱 Free Direct Mutual Fund Investments 📊 Advanced Trading Platforms, Research & Advisory 🚀 Open Instant 5paisa Account Now! | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
| Open 5paisa Account Now |
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