ICICIDirect Vs Alice Blue Vs ProStocks: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “ICICIDirect Vs Alice Blue Vs ProStocks: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs alice blue vs prostocks on service, account opening charges and amc, compare icicidirect vs alice blue vs prostocks on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Alice Blue vs ProStocks on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Alice Blue vs ProStocks on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Alice Blue vs ProStocks on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Alice Blue vs ProStocks on Transaction Charges
- Account Features
- Compare ICICIDirect vs Alice Blue vs ProStocks on Account Features
- Trading Platform
- Compare ICICIDirect vs Alice Blue vs ProStocks on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Alice Blue vs ProStocks on User Rating
- Investment Offerings
- Compare ICICIDirect vs Alice Blue vs ProStocks on Investment Offerings
- API
- Compare ICICIDirect vs Alice Blue vs ProStocks on API Details
- Customer Service Offered
- Compare ICICIDirect vs Alice Blue vs ProStocks on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Alice Blue vs ProStocks on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Alice Blue vs ProStocks on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Alice Blue vs ProStocks on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Cheapest online trading services at 15 per order brokerage plan.
- Cheapest intraday call & trade service at just Rs. 10 per trade.
- Secure & hassle-free fund transfer via 30+ supported banks.
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- It does not offer a 3-in-1 account opening facility.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Flat ₹20 Brokerage Charges per Order
- 💹 Flat ₹15 Brokerage Charges per Order
- ⚡ Unlimited Trading @ ₹0 Brokerage with Monthly Plans
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Free | Rs 0 (Rs 1000 Refundable Deposit) |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| Multiple Plans | Yes | No | Yes |
| Monthly Plans | No | No | Yes |
| Yearly Plans | No | No | Yes |
| ICICIDirect | Alice Blue | ProStocks | |
|---|---|---|---|
| Account Opening Request | Link to open account |
| Transaction Charges Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for prostocks |
| Account Features Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | No | Yes |
| Online Demo | Yes | No | Yes |
| Online Portfolio | Yes | Yes | No |
| Margin Trading Funding Available | Yes | No | No |
| Combined Ledger for Equity and Commodity | No | Yes | No |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | ANT Web | https://www.prostocksweb.com/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | ANT Mobi | Star ProStocks |
| Mobile Trading App Demo | ICICI direct Mobile | ANT Mobi | Star ProStocks |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android ANT Mobi Download | Android Star ProStocks Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS ANT Mobi Download | iOS Star ProStocks Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for ProStocks |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for ProStocks |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Alice Blue | Option Brokerage Calculator for ProStocks |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Alice Blue | Detail on Trading Platforms for ProStocks |
| ICICIDirect | Alice Blue | ProStocks | |
|---|---|---|---|
| 267 Customer reviews Rate | 20 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 1.1 | 0.9 |
| Trading Brokerage Rating | 1.8 | 1.4 | 0.9 |
| Trading Platform Usability | 3.3 | 0.9 | 0.9 |
| Customer Service Ratings | 2.9 | 1.1 | 0.8 |
| Overall Rating | 2.5 | 0.8 | 0.9 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Alice Blue is Rated 0.8 / 5 based on 20 customer reviews | ProStocks is Rated 0.90 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | No |
| Online IPO Application | Yes | Yes | No |
| Mutual Funds | Yes | Yes | No |
| Bonds / NCD | Yes | Yes | No |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | No |
| Equity SIP Investment | Yes | Yes | No |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| API Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| API Type | – | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API | Trading API WebSocket API Publisher API Historical Data API |
| API Charges | – | Free | Trading API + Websocket + Publisher API: ₹1,000Historical Data API: ₹1,000 |
| Customer Service Compare | ICICIDirect | Alice Blue | ProStocks |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | No | Yes |
| Online Live Chat | No | Yes | No |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | No |
| Customer Care Number | 1860 123 1122 | 08035215000/080-45490850 | +91-2262-434343 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ | https://www.prostocks.com/faq.html |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 | Sunlight Broking LLP,B-50, Pravasi Industrial Estate,Goregaon (East),Mumbai – 400063 |
| Website | https://www.icicidirect.com | https://www.aliceblueonline.com | https://www.prostocks.com |
| ICICIDirect | Alice Blue | ProStocks | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | Yes | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | No | No |
| ICICIDirect | Alice Blue | ProStocks | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 85300 | 83200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | Free (₹1000 Refundable Deposit) |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 | 1000/- Refundable Deposit against charges |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction | ₹20 per ISIN |
| Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹50 per set up + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges | ₹50 per set up + ₹50 courier charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 per transaction |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | Alice Blue | ProStocks | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… | Lifetime Zero AMC Demat Account and free delivery trading. Cheapest online trading services at 15 per order brokerage plan. Place an unlimited number of trades by subscribing to ProStocks monthly trading plan. Trade on Free trading platforms; mobile app, website, and desktop trading software. Different types of ProStocks Star API; Trading API, Websocket API, Publisher API, Historical API. FoxTrader, is an ultra-modern windows-based automated trading platform. Cheapest intraday call & trade service at just Rs. 10 per trade. Get referral benefits with Prostocks Referral plan. Secure & hassle-free fund transfer via 30+ supported banks. Free instant fund transfer via UPI. Advanced orders like Cover order, Bracket order, basket order, and after-market order. Place Good Till Triggered (GTT) order. Use online tools like brokerage calculator and margin calculator. No PCM fee. No proprietary trading. Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… | It does not offer a 3-in-1 account opening facility. ProStocks does not provide commodity trading services. It does not offer mutual funds investment facility. ProStocks IPO Apply facility is only available on the ProStocks website. It does not provide intraday trading tips, research, and advisory facility. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! | 💼 Current Promotion Offer from ProStocks for InvestorGain Visitors: 📭 Lifetime Zero Demat AMC Account 📦 Free Delivery Trading 💹 Flat ₹15 Brokerage Charges per Order ⚡ Unlimited Trading @ ₹0 Brokerage with Monthly Plans 🚀 Open Instant ProStocks Account Now! |
| Open ProStocks Account Now |
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