ResourceIPO
ICICIDirect Vs Alice Blue Vs Paytm Money: Which one is better?
Last updated August 22, 2026
This IPO News reference page covers “ICICIDirect Vs Alice Blue Vs Paytm Money: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs alice blue vs paytm money on service, account opening charges and amc, compare icicidirect vs alice blue vs paytm money on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Transaction Charges
- Account Features
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Account Features
- Trading Platform
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs Alice Blue vs Paytm Money on User Rating
- Investment Offerings
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs Alice Blue vs Paytm Money on MTF
- API
- Compare ICICIDirect vs Alice Blue vs Paytm Money on API Details
- Customer Service Offered
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs Alice Blue vs Paytm Money on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- 100% paperless KYC process
- Transparent pricing model of Rs 20 brokerage
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- No 3-in-1 account opening facility.
- Does not offer Rs 0 brokerage unlimited monthly trading plans.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Flat ₹20 Brokerage Charges per Order
- Max Rs. 20 per order brokerage on intraday, delivery, and equity derivatives trading
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment |
ICICIDirect |
Alice Blue |
Paytm Money |
| Trading Account Opening Fees |
Free |
Free |
Free |
| Trading AMC |
Free |
Free |
Free |
| Demat Account Opening Fees |
Free |
Free |
Free |
| Demat AMC |
Rs 700 p.a. [Free for 1st year] |
Free |
Free |
| Provide DP Service |
Yes |
Yes |
Yes |
| Plan Types |
ICICIDirect |
Alice Blue |
Paytm Money |
| Multiple Plans |
Yes |
No |
No |
| Monthly Plans |
No |
No |
No |
| Yearly Plans |
No |
No |
No |
|
ICICIDirect |
Alice Blue |
Paytm Money |
| Account Opening Request |
|
|
|
| Transaction Charges Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| Equity Delivery |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Intraday |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
NSE:297 | BSE:375 Per Cr |
| Equity Futures |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
NSE:173 | BSE:0 Per Cr |
| Equity Options |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
NSE:35 | BSE:45 Per Cr |
| Currency Options |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
NSE:3110 | BSE:100 Per Cr |
| Commodity |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges |
Complete Brokerage Plans for icicidirect |
Complete Brokerage Plans for alice-blue |
Complete Brokerage Plans for paytm-money |
| Account Features Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| 3 in 1 Account |
Yes |
No |
No |
| Charting |
Yes |
Yes |
Yes |
| Algo Trading |
No |
Yes |
No |
| SMS Alerts |
Yes |
No |
No |
| Online Demo |
Yes |
No |
No |
| Online Portfolio |
Yes |
Yes |
Yes |
| Margin Trading Funding Available |
Yes |
No |
No |
| Combined Ledger for Equity and Commodity |
No |
Yes |
No |
| Intraday Square-off Time |
3:15PM |
3:15 PM |
3:10 PM |
| NRI Trading |
Yes |
Yes |
No |
| Other Features |
NIL |
NIL |
NIL |
| Trading Platform Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| Web Trading Platform |
Yes |
Yes |
Yes |
| Web Trading Detail |
https://www.icicidirect.com |
ANT Web |
Paytm Money Web |
| Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
Web Trading Demo |
| Mobile Trading |
Yes |
Yes |
Yes |
| Mobile Trading App |
ICICI direct Mobile |
ANT Mobi |
Paytm Money App |
| Mobile Trading App Demo |
ICICI direct Mobile |
ANT Mobi |
Paytm Money App |
| Android Mobile App |
Yes |
Yes |
Yes |
| Android App Download |
Android ICICI direct Mobile Download |
Android ANT Mobi Download |
Android Paytm Money App Download |
| iPhone Mobile App (IOS) |
Yes |
Yes |
Yes |
| iOS App Download |
iOS ICICI direct Mobile Download |
iOS ANT Mobi Download |
iOS Paytm Money App Download |
| Android Tablet App |
Yes |
Yes |
Yes |
| iPad App (IOS) |
Yes |
Yes |
Yes |
| Trading Software Charges |
Free |
Free |
Rs. 30 per month |
| Equity Brokerage Calculator |
Equity Intraday and Delivery Brokerage Calculator for ICICIDirect |
Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
Equity Intraday and Delivery Brokerage Calculator for Paytm Money |
| Futures Brokerage Calculator |
Futures Brokerage Calculator for ICICIDirect |
Futures Brokerage Calculator for Alice Blue |
Futures Brokerage Calculator for Paytm Money |
| Options Brokerage Calculator |
Option Brokerage Calculator for ICICIDirect |
Option Brokerage Calculator for Alice Blue |
Option Brokerage Calculator for Paytm Money |
| Detail |
Detail on Trading Platforms for ICICIDirect |
Detail on Trading Platforms for Alice Blue |
Detail on Trading Platforms for Paytm Money |
|
ICICIDirect |
Alice Blue |
Paytm Money |
|
267 Customer reviews Rate |
20 Customer reviews Rate |
20 Customer reviews Rate |
| Fees Ratings |
2.4 |
1.1 |
1.0 |
| Trading Brokerage Rating |
1.8 |
1.4 |
1.3 |
| Trading Platform Usability |
3.3 |
0.9 |
1.0 |
| Customer Service Ratings |
2.9 |
1.1 |
0.8 |
| Overall Rating |
2.5 |
0.8 |
0.9 |
| Broker Rating |
ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews |
Alice Blue is Rated 0.8 / 5 based on 20 customer reviews |
Paytm Money is Rated 0.95 / 5 based on 20 customer reviews |
| Investment Offerings Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| Equity Cash and F&O |
Yes |
Yes |
Yes |
| Currency Derivatives |
Yes |
Yes |
No |
| Commodity |
Yes |
Yes |
No |
| Online IPO Application |
Yes |
Yes |
Yes |
| Mutual Funds |
Yes |
Yes |
Yes |
| Bonds / NCD |
Yes |
Yes |
No |
| ETF |
Yes |
Yes |
Yes |
| Banking |
Yes |
No |
No |
| Insurance |
Yes |
No |
Yes |
| Forex |
No |
No |
No |
| MF SIP Investment |
Yes |
Yes |
Yes |
| Equity SIP Investment |
Yes |
Yes |
Yes |
| PMS Service |
Yes |
No |
No |
| Other Investment Options |
NIL |
NIL |
|
| MTF Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| MTF Leverage |
– |
– |
Up to 4X buying power on 1200+ stocks |
| MTF Interest Rate |
– |
– |
7.99% – 9.99% per annum |
| MTF Segment |
– |
– |
Equity Delivery |
| MTF Pledge Charges |
– |
– |
₹20 per ISIN |
| MTF Unpledged Charges |
– |
– |
₹20 per ISIN |
| Maximum MTF Funding |
– |
– |
Up to ₹5 crore |
| API Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| API Type |
– |
Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
Trading API Live Market Data API |
| API Charges |
– |
Free |
Free |
| Customer Service Compare |
ICICIDirect |
Alice Blue |
Paytm Money |
| 24/7 Customer Service |
No |
No |
No |
| Email Support |
Yes |
No |
Yes |
| Online Live Chat |
No |
Yes |
No |
| Phone Support |
Yes |
Yes |
No |
| Toll Free Number |
No |
No |
No |
| Through Branches |
Yes |
Yes |
No |
| Customer Care Number |
1860 123 1122 |
08035215000/080-45490850 |
NA |
| Account Opening Process |
Online |
Online/Paperless |
Online/Paperless |
| Customer Support Email |
[email protected] |
[email protected] |
[email protected] |
| Knowledge Center/Education |
https://www.icicidirect.com/knowledge-center |
https://tradeschool.aliceblueonline.com/ |
https://www.paytmmoney.com/care |
| Head Office Address |
ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 |
Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
Paytm Money Stock Broking Essae Vaishnavi Summit Ground Floor, Koramangla, 80 Feet Road, Bengaluru – 560034 |
| Website |
https://www.icicidirect.com |
https://www.aliceblueonline.com |
https://www.paytmmoney.com/ |
|
ICICIDirect |
Alice Blue |
Paytm Money |
| Research Mutual Funds |
Yes |
No |
No |
| Research Equity Reports |
Yes |
No |
No |
| Research ETF |
Yes |
No |
No |
| Daily Market Report |
Yes |
Yes |
No |
| Free Tips |
Yes |
No |
No |
| Quarterly Result Analysis |
Yes |
No |
No |
| News Alerts |
Yes |
No |
No |
|
ICICIDirect |
Alice Blue |
Paytm Money |
| DP Source |
CDSL |
CDSL |
CDSL |
| DP ID |
14301 |
85300 |
88800 |
| Demat Account Annual Maintenance Charges(AMC) |
₹700 pa |
₹400 pa |
Zero |
| Advance Deposit |
Rs. 7500/- , If the client is not having ICICI BANK Account |
Rs 0 |
Nil |
| Statutory charges |
Nil |
Rs 150 Stamp Charges |
Nil |
| Transaction Charges on Debit (Per ISIN) |
0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) |
0.04% of the value of the transaction |
₹10 per ISIN |
| Demat |
₹50 per set up |
₹10 per certificate + ₹50 courier charges |
₹250 per 100 shares |
| Remat |
₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction |
₹30 per certificate + CDSL charges |
₹250 per 100 shares |
| Pledge Creation |
0.02% (Min ₹35 and Max ₹25,000) |
₹20 + CDSL charges |
₹32 per ISIN |
| Pledge Creation Confirmation |
0.02% (Min ₹35 and Max ₹25,000) |
Nil |
Nil |
| Pledge Closure |
0.02% (Min ₹35 and Max ₹25,000) |
₹20 + CDSL charges |
₹32 per ISIN |
| Pledge Closure Confirmation |
0.02% (Min ₹35 and Max ₹25,000) |
Nil |
Nil |
| Pledge Invocation |
0.02% (Min ₹35 and Max ₹25,000) |
₹20 + CDSL charges |
₹32 per ISIN |
| Failed Instruction Charges |
₹30 per transaction |
Nil |
Nil |
| Other Charges |
Nil |
Nil |
Nil |
|
ICICIDirect |
Alice Blue |
Paytm Money |
| Likes |
100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… |
Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
100% paperless KYC process No annual maintenance charges on Demat Account Free account opening at no cost Brokerage-free investment in direct mutual funds Transparent pricing model of Rs 20 brokerage One-tap investment in IPO User-friendly platforms with ease of investment Swift and secure UPI payment Bracket order, cover order, GTT order, and OCO order Detail Review… |
| Dislikes |
High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… |
No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
No commodity and currency trading Does not offer NRI trading No 3-in-1 account opening facility. Does not offer Rs 0 brokerage unlimited monthly trading plans. Delivery trading is not free No trading terminal offered No branch or customer support High call & trade charge Detail Review… |
| Special Offers/Promo |
Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now |
🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
Max Rs. 20 per order brokerage on intraday, delivery, and equity derivatives trading Lifetime Zero Demat AMC A/c Free direct mutual fund investment Open Instant Paytm Money Account Now! |
|
|
|
|
Source record: View original public source ↗
