ICICIDirect Vs TradeSmart Vs Alice Blue: Which one is better?
Last updated August 26, 2026
This IPO News reference page covers “ICICIDirect Vs TradeSmart Vs Alice Blue: Which one is better?”. The page is organized around compare stock brokers side-by-side, compare icicidirect vs tradesmart vs alice blue on service, account opening charges and amc, compare icicidirect vs tradesmart vs alice blue on trading & demat account opening charges, about brokerage plans. IPO News presents the structured facts and tables in its own layout and wording.
Topics Covered
- Compare Stock Brokers Side-by-Side
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Service
- Account Opening Charges and AMC
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Trading & Demat Account Opening Charges
- About Brokerage Plans
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Plan Options
- Account Opening
- Share Broker's Transaction Charges
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Transaction Charges
- Account Features
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Account Features
- Trading Platform
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Trading Platform
- Broker Ratings by Users
- Compare ICICIDirect vs TradeSmart vs Alice Blue on User Rating
- Investment Offerings
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Investment Offerings
- Margin Trading Facility
- Compare ICICIDirect vs TradeSmart vs Alice Blue on MTF
- API
- Compare ICICIDirect vs TradeSmart vs Alice Blue on API Details
- Customer Service Offered
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Customer Service
- Tips/Research/Reports Published
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Research Reports, Tips
- Demat Account
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Demat Account
- Special Offers, Advantages, Disadvantages
- Compare ICICIDirect vs TradeSmart vs Alice Blue on Special Offers and Promotion
- Ready to start trading?
Key Facts
- India's trusted financial research platform since 2015. Live IPO GMP, subscription data, allotment status, Rights Issues, NCDs and unbiased stock broker reviews.
- 100% digital and paperless 3-in-1 account opening facility.
- Trade on the BSE, NSE, MCX, and invest in other products.
- Place Valid Till Cancelled (VTC) order, valid for 45 days.
- Lowest brokerage: Trade at 15 flat brokerage fees.
- Online Direct mutual fund investment at Rs.0 brokerage.
- Trade on NSE, BSE, and MCX
- Rs 20/order maximum brokerage fee
- Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.
- Commodity and Currency Trading at Rs 20/order flat brokerage
- transfer funds in just 5 minutes
- 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007%
- 💹 Flat ₹20 Brokerage Charges per Order
- Last Updated on Fri, May 8, 2026
Data Tables
| Segment | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 300 PA (Free for 1st year) | Free |
| Provide DP Service | Yes | Yes | Yes |
| Plan Types | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | Yes | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | TradeSmart | Alice Blue | |
|---|---|---|---|
| Account Opening Request |
| Transaction Charges Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for trade-smart-online | Complete Brokerage Plans for alice-blue |
| Account Features Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | No | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL | NIL |
| Trading Platform Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://web.tradesmartonline.in/login | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | TradeSmart 2.0 | ANT Mobi |
| Mobile Trading App Demo | ICICI direct Mobile | TradeSmart 2.0 | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | Android ICICI direct Mobile Download | Android TradeSmart 2.0 Download | Android ANT Mobi Download |
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | iOS ICICI direct Mobile Download | iOS TradeSmart 2.0 Download | iOS ANT Mobi Download |
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for TradeSmart | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for TradeSmart | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for TradeSmart | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for TradeSmart | Detail on Trading Platforms for Alice Blue |
| ICICIDirect | TradeSmart | Alice Blue | |
|---|---|---|---|
| 267 Customer reviews Rate | 35 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | 2.4 | 3.8 | 1.1 |
| Trading Brokerage Rating | 1.8 | 4.3 | 1.4 |
| Trading Platform Usability | 3.3 | 3.7 | 0.9 |
| Customer Service Ratings | 2.9 | 4.0 | 1.1 |
| Overall Rating | 2.5 | 3.9 | 0.8 |
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | TradeSmart is Rated 3.9 / 5 based on 35 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
| Investment Offerings Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| MTF Leverage | – | Up to 4x leverage | – |
| MTF Interest Rate | – | 0.049% per day | – |
| MTF Segment | – | Equity Delivery | – |
| MTF Pledge Charges | – | ₹12 per scrip | – |
| MTF Unpledged Charges | – | ₹12 per scrip | – |
| Maximum MTF Funding | – | ₹50 Lakh per account | – |
| API Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| API Type | – | Trading API Market Data API WebSocket API Webhook API Advanced order API | Order Management API Portfolio API Historical Data API Live Market Data API (Websocket) Funds and Margin API |
| API Charges | – | Free | Free |
| Customer Service Compare | ICICIDirect | TradeSmart | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | 022 61208000 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://help.tradesmartonline.in/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre,H.T. Parekh Marg,Churchgate,Mumbai – 400020 | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 | Alice Blue,No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road,Dwaraka Nagar,Yelahanka,Bangalore – 560063 |
| Website | https://www.icicidirect.com | https://tradesmartonline.in/ | https://www.aliceblueonline.com |
| ICICIDirect | TradeSmart | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | No | No |
| ICICIDirect | TradeSmart | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 30400 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 pa (1st Year Free) | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹15 | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹500 per certificate (Min ₹500 per request) | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹500 per certificate (Min ₹500 per request) | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹15 per script | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹15 per script | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
| ICICIDirect | TradeSmart | Alice Blue | |
|---|---|---|---|
| Likes | 100% digital and paperless 3-in-1 account opening facility. Trade on the BSE, NSE, MCX, and invest in other products. Multiple brokerage plans for residents and NRI trading. All kinds of trading platforms across web, app, and desktop versions. Invest in mutual funds for free with ICICIdirect Money App. Expert research calls and recommendations. Sell stocks and get cash instantly with the e-ATM facility. Advanced orders like bracket order, cover order, after market order, and basket order. Place Valid Till Cancelled (VTC) order, valid for 45 days. Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners. Margin funding Loans on securities. Dedicated customer services. Detail Review… | Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading? Trade in stocks, derivatives, currencies, and commodities. Lowest brokerage: Trade at 15 flat brokerage fees. Multiple trading platforms:TradeSmart Mobile App, Desktop and web. Super-efficient Trade Smart Box integrated back office portal. Tradetron Algo Trading with TradeSmart. No minimum balance is required. Instant UPI fund transfer. Free of cost Swing API. Apply for IPOs online using UPI. Online Direct mutual fund investment at Rs.0 brokerage. Online brokerage calculator to calculate trading cost upfront. TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts. Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO). Margin against shares (MAS) in your Demat account. No Hidden charges. Detail Review… | Trade on NSE, BSE, and MCX No brokerage on IPO and mutual funds Zero account opening charges Zero account maintenance fee. Rs 20/order maximum brokerage fee Free Inuvest Advisory services and trading insights across segments TradingView charts, lots of technical indicators, stock and F&O screeners. Stock SIP in equity Great technology platforms for trading and investment Free access to ANT API Strong PAN India Presence Dedicated mutual fund investment app TradeSchool (Web and app) a free stock market education platform Place bracket order, cover order, GTT order, and basket order. Margin Trading facility (MTF) Detail Review… |
| Dislikes | High brokerage charges. Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment. Detail Review… | There are several disadvantages or limitations as well of trading with TradeSmart such as follows; You cannot invest in SME IPOs. NRIs cannot open a Demat and Trading account at Trade smart. It does not provide trading tips, research, and portfolio management services. Detail Review… | No NRI Trading No zero brokerage unlimited trading plan Sometimes, its platform experienced technical glitches. Detail Review… |
| Special Offers/Promo | Free Account Opening Commodity and Currency Trading at Rs 20/order flat brokerage No demat AMC for the 1st year transfer funds in just 5 minutes Open Instant Account Now | 🔴 Current Promotion from TradeSmart for InvestorGain Visitors: 🆓 Free Account Opening 📭 Zero Demat AMC for the 1st Year 💹 Lowest Brokerage – Flat ₹15 per Order or 0.007% 🚀 Open Instant TradeSmart Account | 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors: 🆓 Free Account Opening 📭 Lifetime Zero Demat AMC Account 💹 Flat ₹20 Brokerage Charges per Order 🚀 Open Instant Alice Blue Account Now! |
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